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Marketing For The Home-Based Business

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This book features an expanded section on using new technologies to increase the reach of marketing efforts, offers sample telephone and voice mail scripts, and includes advice on setting up a home office for maximum efficiency.

The explosive growth of home-based businesses across America and throughout the world is one of the most exciting developments of the late twentieth and early twenty-first century. With this development comes the potential for renewed strength of the family, of communities, and greater financial well-being for more people.

The home-based business phenomena in America is not new. Prior to World War II, most people maintained a home-based business in one form or another. The farmer set up an office in the kitchen, on the dining room table, or in the spare room in the back of the house. Often, the entrepreneurial merchant lived upstairs or right next to his establishment. Long before the Kmarts and Wal-Marts of the world, the mom and pop grocery store, the five-and-dime department store, and the corner service station flourished.

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