Healthcare marketing has not only come of age; it has also risen to a new level of prominence. Increased competition has driven healthcare providers to better understand the market in which they operate, their customers, and their customers motivations. Marketing is now a recognized and established function in many healthcare organizations. This book introduces healthcare leaders to the concepts they need to understand to plan and launch an effective marketing initiative. It provides a comprehensive view of the marketing process, from evaluating market needs to developing a marketing campaign to evaluating marketing efforts. This edition discusses recent developments in healthcare that are affecting the marketing of health services, as well as contemporary marketing approaches.
The calculus course is a critical course for science, technology, engineering, and math
majors. This course sets the stage for many majors and is where students see the beauty of
mathematics, encouraging them to take upper-level math courses.
In a calculus market-research study conducted in 2008, calculus faculty...
Metaprogramming Elixir: Write Less Code, Get More Done (and Have Fun!)
Write code that writes code with Elixir macros. Macros make metaprogramming possible and define the language itself. In this book, you'll learn how to use macros to extend the language with fast, maintainable code and share functionality in ways you never thought possible. You'll discover how to extend Elixir with your own first-class...
Digital Video Essentials: Shoot, Transfer, Edit, Share Digital Video Essentials is a thoroughly revised, updated, and redesigned version of author Erica Sadun's Digital Video: I Didn't Know You Could Do That. It features tutorials, tips, tricks, projects, and a fully loaded CD.
Topics covered include: setting up a digital video studio; planning, scripting, and shooting videos; mixing shot...
Beginning Fedora Desktop: Fedora 18 Edition
Beginning Fedora Desktop: Fedora 18 Edition is a complete guide to using the Fedora 18 Desktop Linux release as your daily driver for mail, productivity, social networking, and more. Author and Linux expert Richard Petersen delves into the operating system as a whole and offers you a complete treatment of Fedora 18...
Android Native Development Kit Cookbook
Create Android apps using Native C/C++ with the expert guidance contained in this cookbook. From basic routines to advanced multimedia development, it helps you harness the full power of Android NDK.
Build, debug, and profile Android NDK apps
Implement part of Android apps in...