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Healthcare marketing has not only come of age; it has also risen to a new level of prominence. Increased competition has driven healthcare providers to better understand the market in which they operate, their customers, and their customers motivations. Marketing is now a recognized and established function in many healthcare organizations. This book introduces healthcare leaders to the concepts they need to understand to plan and launch an effective marketing initiative. It provides a comprehensive view of the marketing process, from evaluating market needs to developing a marketing campaign to evaluating marketing efforts. This edition discusses recent developments in healthcare that are affecting the marketing of health services, as well as contemporary marketing approaches. |
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 The Essential Guide to Video ProcessingThe most up-to-date and state-of-the art- introduction to video processing concepts, standards and applications.
This comprehensive and state-of-the art approach to video processing gives engineers and students a comprehensive introduction and includes full coverage of key applications: wireless video, video networks, video... | | Manager's Guide to Compliance"Wide perspectives and best practices combined deliver a punch that will knock your 'SOX' off! The author has blended together a critical mix necessary for effectively handling the requirements of SOX."
—Rob Nance, Publisher, AccountingWEB, Inc.
"Robust compliance and corporate governance is an absolute necessity... | | Biochemistry of Lipids, Lipoproteins and Membranes, Fifth Edition
Research on the biochemistry and molecular biology of lipids and lipoproteins has experienced remarkable growth in the last 20 years, particularly with the realization that many different classes of lipids play fundamental roles in diseases such as heart disease, obesity, diabetes, cancer and neurodegenerative disorders. The 5th edition of... |
Pathology Of Chronic Constipation In Pediatric And Adult Coloproctology
This book is devoted to motility disorders of the gut and their diagnosis, a field which can be frustrating when classical histological staining techniques are used. The use of enzyme histochemical techniques, however, provides important information on functional abnormalities of colon motility, which is demonstrated here in more than two... | | Advice to the Healer: On the Art of Caring
This book introduces the origins of important teachings that form the basis of medicine and related healing professions. Reinforcing the humanistic side of patient care, this book replicates the tips, anecdotes and aphorisms often related by mentors and educators to medical students, residents, and young physicians. This book provides... | | Borland C++ Power Programming/Book and DiskIt wasn’t too long ago that a hobbyist programmer got by with a monochrome monitor, two floppy drives, 16K of RAM, and a decent understanding of BASIC. Back then, a big program may have comprised 500 lines and taken a few days to write. Even professional programmers—the folks who produced commercial-quality software— had it much... |
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