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Marketing Health Services, Second Edition

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Healthcare marketing has not only come of age; it has also risen to a new level of prominence. Increased competition has driven healthcare providers to better understand the market in which they operate, their customers, and their customers motivations. Marketing is now a recognized and established function in many healthcare organizations. This book introduces healthcare leaders to the concepts they need to understand to plan and launch an effective marketing initiative. It provides a comprehensive view of the marketing process, from evaluating market needs to developing a marketing campaign to evaluating marketing efforts. This edition discusses recent developments in healthcare that are affecting the marketing of health services, as well as contemporary marketing approaches.

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Calculus
Calculus
The calculus course is a critical course for science, technology, engineering, and math majors. This course sets the stage for many majors and is where students see the beauty of mathematics, encouraging them to take upper-level math courses.

In a calculus market-research study conducted in 2008, calculus faculty
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Metaprogramming Elixir: Write Less Code, Get More Done (and Have Fun!)
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Create Android apps using Native C/C++ with the expert guidance contained in this cookbook. From basic routines to advanced multimedia development, it helps you harness the full power of Android NDK.

Overview

  • Build, debug, and profile Android NDK apps
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