This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead.
Adobe Photoshop CS5 One-on-One
Master the fundamentals of Photoshop CS5 and make all of your images come alive. With Deke McClelland's unique and effective learning system, you get step-by-step tutorials, hours of DVD-video demonstrations, and lots of hands-on projects to help you improve your knowledge and hone your skills.
Radar Systems Analysis and Design Using MATLAB
Developed from the author’s graduate-level courses, the first edition of this book filled the need for a comprehensive, self-contained, and hands-on treatment of radar systems analysis and design. It quickly became a bestseller and was widely adopted by many professors. The second edition built on this successful format by...
Deadline Scheduling for Real-Time Systems - EDF and Related Algorithms Many real-time systems rely on static scheduling algorithms. This includes cyclic scheduling, rate monotonic scheduling and fixed schedules created by off-line scheduling techniques such as dynamic programming, heuristic search, and simulated annealing. However, for many real-time systems, static scheduling algorithms are quite restrictive and... ASUS Eee PC For Dummies What can you do with your Eee PC? Find out how to get the most from this mini-laptop with Asus Eee PC For Dummies. It shows you how to get things done—using the Linux operating system and applications, navigating the tabbed desktop, adding hardware and software, backing up and restoring the Eee PC, and more.