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Marketing Management: Millennium Edition (10th Edition)

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This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead.

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Adobe Photoshop CS5 One-on-One
Adobe Photoshop CS5 One-on-One

Master the fundamentals of Photoshop CS5 and make all of your images come alive. With Deke McClelland's unique and effective learning system, you get step-by-step tutorials, hours of DVD-video demonstrations, and lots of hands-on projects to help you improve your knowledge and hone your skills.

Radar Systems Analysis and Design Using MATLAB
Radar Systems Analysis and Design Using MATLAB

Developed from the author’s graduate-level courses, the first edition of this book filled the need for a comprehensive, self-contained, and hands-on treatment of radar systems analysis and design. It quickly became a bestseller and was widely adopted by many professors. The second edition built on this successful format by...

Efficient Secure Two-Party Protocols: Techniques and Constructions (Information Security and Cryptography)
Efficient Secure Two-Party Protocols: Techniques and Constructions (Information Security and Cryptography)

The authors present a comprehensive study of efficient protocols and techniques for secure two-party computation – both general constructions that can be used to securely compute any functionality, and protocols for specific problems of interest. The book focuses on techniques for constructing efficient protocols and proving them...


Deadline Scheduling for Real-Time Systems - EDF and Related Algorithms
Deadline Scheduling for Real-Time Systems - EDF and Related Algorithms
Many real-time systems rely on static scheduling algorithms. This includes cyclic scheduling, rate monotonic scheduling and fixed schedules created by off-line scheduling techniques such as dynamic programming, heuristic search, and simulated annealing. However, for many real-time systems, static scheduling algorithms are quite restrictive and...
ASUS Eee PC For Dummies
ASUS Eee PC For Dummies
What can you do with your Eee PC? Find out how to get the most from this mini-laptop with Asus Eee PC For Dummies. It shows you how to get things done—using the Linux operating system and applications, navigating the tabbed desktop, adding hardware and software, backing up and restoring the Eee PC, and more.

You’ll...

Python Web Scraping: Hands-on data scraping and crawling using PyQT, Selnium, HTML and Python, 2nd Edition
Python Web Scraping: Hands-on data scraping and crawling using PyQT, Selnium, HTML and Python, 2nd Edition

Successfully scrape data from any website with the power of Python 3.x

Key Features

  • A hands-on guide to web scraping using Python with solutions to real-world problems
  • Create a number of different web scrapers in Python to extract information
  • This book...
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