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Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters. |
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 | | Information, Interaction, and AgencyContemporary epistemological and cognitive studies, as well as recent trends in computer science and game theory have revealed an increasingly important and intimate relationship between Information, Interaction, and Agency. Agents perform actions based on the available information and in the presence of other interacting agents. From this... | | |
Heroku: Up and Running
Take full advantage of Heroku’s cloud-based hosting services. This guide takes you through the inner workings of this PaaS platform and delivers practical advice for architecting your application to work as efficiently as possible. You’ll learn best practices for improving speed and throughput, solving latency issues,... | | Inferno Programming with LimboInferno Programming with Limbo is the first complete developer’s guide to programming for the Inferno operating system. Developed at Lucent's Bell Labs, Inferno enables cross-platform, portable, distributed application development that is well suited for networked applications on resource constrained, embedded systems. Limbo is its... | | The Definitive Guide to Project ManagementIf you could deliver your projects on time, within budget, and in-line with the customer's expectations, would you? Of course you would. This book shows you how to master the techniques of effective project management so that your projects deliver what you want, every time. The book is ideal for project managers to use as a ready reference and... |
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