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Marketing Through Search Optimization, Second Edition: How People Search and How to be found on the web

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How to use the Web successfully

This book guides readers through proven techniques for achieving and measuring success in search engine marketing (i.e. how to be the top of the rank), along with a review of the most important search engines and directories.

Explains why and how marketers can and must optimize their sites for searchability from the outset

Describes how to optimize, for both local and international users using tutorials and walkthroughs to demonstrate how to steadily improve your site rankings

Completely revised and updated this new edition focuses on the key aspects of how people search, the mobile Internet and pay per click adverting

About the Author

Managing Director of Sprite Interactive Ltd, UK a new media agency, and previously Creative Director with Disney and Buena Vista International. Information Architect, Sprite Interactive.
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Kylix Developers Guide
Kylix Developers Guide
Delphi for Linux (Kylix) Development includes three main themes. First, the book recognized that much of its audience will be Windows developers who need to understand basic Linux development strategies, so there will be information throughout the book offering insight on how to leverage Windows development knowledge to the Linux platform. There...
High Performance Python: Practical Performant Programming for Humans
High Performance Python: Practical Performant Programming for Humans

Your Python code may run correctly, but you need it to run faster. By exploring the fundamental theory behind design choices, this practical guide helps you gain a deeper understanding of Python’s implementation. You’ll learn how to locate performance bottlenecks and significantly speed up your code in high-data-volume...

Excel VBA Programming For Dummies
Excel VBA Programming For Dummies

Take your Excel skills to the next level with VBA programming

Now that you've mastered Excel basics, it's time to move to the next level—creating your own, customized Excel 2010 solutions using Visual Basic for Applications (VBA). The new edition of this non-threatening guide is your key to getting there. Using...


React Router Quick Start Guide: Routing in React applications made easy
React Router Quick Start Guide: Routing in React applications made easy

Learn how you can implement routing in a React Web/Native application using React-Router library

Key Features

  • Create nested routes and complex workflows for your applications
  • Learn Routing in server-side rendered applications and in Native mobile applications
  • ...
CCNA Cisco Certified Network Associate Study Guide (Exam 640-801)
CCNA Cisco Certified Network Associate Study Guide (Exam 640-801)

The primary objective of this book is to help you achieve the Cisco Certified Network Associate (CCNA) certification so that you can enhance your career. I believe that the only way you can increase your knowledge is through theoretical and practical learning. In other words, this...

Computer Vision: A Unified, Biologically-Inspired Approach
Computer Vision: A Unified, Biologically-Inspired Approach
This volume provides comprehensive, self-consistent coverage of one approach to computer vision, with many direct or implied links to human vision. The book is the result of many years of research into the limits of human visual performance and the interactions between the observer and his environment. A wide-ranging approach to computer vision is...
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