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May I Have Your Attention, Please : Build a Better Business by Telling Your True Story

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How can I be sure that my influence on this world will improve
my life and the lives of those around me? This is a
question I ask myself every day. Every day I need to learn
and to grow in my personal and professional life. As this book explains,
returning to the basics of self-examination builds compelling,
influential brands.

We all have a brand, whether we realize it or not. Whether you
are considering your organization or yourself as an individual, your
brand is what people think of you. You might be referring to your
brand as your image, your reputation, or the impression you make on
the world. Whatever you call it, it is the reason you attract attention
and why people give you attention. With the right kind of attention
you can make a powerful impact on the world. The attention I’m
talking about isn’t what you get for standing onstage or about thinking
you’re the center of the universe (or even the cocktail party or
board meeting). It comes in many forms, from essential self-respect, a
thoughtful word from your boss, good service at a restaurant, being
chosen for the team, or a successful sales call to the obvious applause
and awards some envy—and some deserve. If you go through the
process discussed in this book, you will uncover the secret to your
personal and professional identity that will be the cornerstone of
your brand.

This book is not just a business tool. It is a plan for life fulfillment.
Fulfillment comes from being authentic and genuine even
though it may be uncomfortable at first. You can define success in
terms of fame and wealth, but it is that and more when you follow
the process I’ve illustrated herein. Financial, emotional, and spiritual
success can be gained as soon as you begin. However you define your
success, it is critical that you feel fulfilled and satisfied, or you will be
chasing a dream that can’t be caught.
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