Essentials of Marketing
Brassington and Pettitt's Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module whatever their background. The second edition retains the lively writing style and authority of the authors' Principles of Marketing, and highlights the links between... | | | | Making Your Own TelescopeComplete, detailed instructions and numerous diagrams for constructing a do-it-yourself telescope. No complicated mathematics are involved, and no prior knowledge of optics or astronomy is needed to follow the text's step-by-step directions. Contents cover, among other topics, materials and equipment; tube parts and alignment; eyepieces, and... |