| The data you collect about your customers, is one of the greatest assets that any
business has available. Buried within the data is all sorts of valuable information
that could make a significant difference to the way you run your business and
interact with your customers. But how can you discover it?
This IBM Redbook focuses on a specific industry sector, the retail sector, and
explains how IBM DB2 Intelligent Miner For Data (IM for Data) is the solution that
will allow you to mine your own business.
This redbook is one of a family of redbooks that has been designed to address
the types of business issues that can be solved by data mining in different
industry sectors. The other redbooks address the banking, telecoms and health
care sectors.
Using specific examples for retail, this book will help business decision makers to
understand the sorts of business issues that data mining can address, how to
interpret the mining results, and how to deploy them in the business. Business
decision makers will want to skip certain sections of the book, such as “The data
to be used”, “Sourcing and preprocessing the data”, and “Evaluating the data”.
This book will also help implementers to understand how a generic mining
method can be applied. This generic method describes how to translate the
business issues into a data mining problem and some common data models that
you can use. It explains how to choose the appropriate data mining technique
and then how to interpret and deploy the results in the enterprise.
Although no in-depth knowledge of Intelligent Miner For Data is required, a basic
understanding of data mining technology is assumed. |
|
|
 Ole Gunnar Solskjaer - Biography
Ole Gunnar Solskjaer is an Old Trafford legend. He blazed through a decade at Manchester United, scoring 126 goals in 366 appearances for the Red Devils.
The Norwegian striker became famous for his uncanny ability to score in the dying minutes of important games, often coming on as a 'super-sub' - most famously ... | | Practical Programming for Strength Training
Practical Programming offers a different approach to exercise programming than that typically found in other exercise texts. Based on a combined 60+ years of academic expertise, elite-level coaching experience, and the observation of thousands of novice trainees, the authors present a chronological analysis of the response to exercise as it... | | Developing Application Frameworks in .NETApplication frameworks, which provide a base of common services on which applications are built, offer the benefits of extensibility, modularity, and reusability of both code and design to your applications. This book explains what frameworks are and how they fit into applications, and offers many object-oriented techniques used in... |
The LEGO Adventure Book, Vol. 2: Spaceships, Pirates, Dragons & More!
Join Megs and Brickbot on another exciting tour of LEGO® building in this second volume of The LEGO Adventure Book series. As they track the Destructor and rebuild the models he destroys, you'll follow along and meet some of the world's best builders. Learn to create sleek spaceships, exotic pirate hideaways,... | | | | Encyclopedia of Espionage, Intelligence and SecurityIn composing The Encyclopedia of Espionage, Intelligence, and Security (EEIS), our goal was to shape a modern encyclopedia offering immediate value to our intended readers by emphasizing matters of espionage, intelligence, and security most frequently in the news.
EEIS is not intended as a classical “spy book,” filled with... |
|
