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Market Leader is an extensive new Business English course
designed to bring the real world of international business into
the language teaching classroom. It has been developed in
association with the Financial Times, one of the world's leading
sources of professional information, to ensure the maximum
range and authenticity of business content.
The course is intended for use either by students preparing
for a career in business or by those already working who want
to improve their English communication skills.
Market Leader combines some of the most stimulating
recent ideas from the world of business with a strongly task-
based approach. Role-plays and case studies are regular
features of each unit. Throughout the course, students are
encouraged to use their own experience and opinions in order
to maximise involvement and learning.
An essential requirement of Business English materials is
that they cater for the wide range of needs which students
have, including different areas of interest and specialisation,
different skills needs and varying amounts of time available to
study. Market Leader offers teachers and course planners a
unique range of flexible materials to help meet these needs.
This book makes suggestions on how to use the unit material
extensively or intensively and indicates how the material in the
Practice File integrates with the Course Book. This book
contains extensive extra photocopiable material in the Text
bank and the Resource bank. |
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