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Mobilizing Generation 2.0: A Practical Guide to Using Web2.0 Technologies to Recruit, Organize and Engage Youth

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Mobilizing Generation 2.0

Mobilizing Generation 2.0 is a practical and immediately useful guide for nonprofits, political campaigns, organizers, and individuals who want to better understand how to use Web 2.0 technologies. In easy-to-understand terms, this accessible book describes how readers can leverage new media (blogs, socialnetworking websites, photo- and video-sharing websites, mobile phones, wikis, online maps, and virtual worlds) to recruit, engage and mobilize young people.

Bringing together valuable guidance; big picture advice from recognized experts (Beth Kanter, Evan Wiiliams, danah boyd, Fred Stutzman, Steve Grove, Jonah Sachs, Seth Godin, Zack Exley, Martin Kearns, Jason Fried, Mitch Kapor, Katrin Verclas) as well as real-life stories of success; the book provides the information you need on the most widely used technologies like Blogger, MySpace, YouTube, Facebook, Flickr, and Second Life. Chapter by chapter, the author walks you through How Organizations Are Using It, How It Works, How to Get Started, Strategic Considerations, and Challenges and Opportunities.

The book, and its up-to-date website (www.mobilizingyouth.org), are filled with handy resources, tips, best practices, and more.

Praise for Mobilizing Generation 2.0

"Young voters, in increasing numbers, are tuning in and taking charge. This book is a great look at how to reach them more effectively."
—Congressman George Miller, chairman of the House Education and Labor?Committee

"Ben Rigby has pulled together the ultimate guide to using social media for political organizing."
—Micah Sifry, cofounder, Personal Democracy Forum and TechPresident

"Ben Rigby helps the people working hard to create change make sense of the vast array of technologies available."
—Marnie Webb, coCEO, TechSoup/NetSquared.org

"Mobilizing Generation 2.0 is an outstanding field manual for all nonprofits."
—Holly Ross, executive director, NTEN: The Nonprofit Technology Network

About the Author

Ben Rigby has worked as CTO and president of several new media firms developing and devising web and mobile strategies for nonprofits and Fortune 1000 companies. Rigby?also founded MobileVoter.org, an organization dedicated to using new media to politically empower young people.

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