|
Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. As demonstrated in this book, integrating such basic analysis with more advanced tools, provides insights on non-obvious patterns and important relationships between the survey variables. This knowledge can significantly affect the conclusions derived from a survey.
Key features:
-
Provides an integrated, case-studies based approach to analysing customer survey data.
-
Presents a general introduction to customer surveys, within an organization’s business cycle.
-
Contains classical techniques with modern and non standard tools.
-
Focuses on probabilistic techniques from the area of statistics/data analysis and covers all major recent developments.
-
Accompanied by a supporting website containing datasets and R scripts.
Customer survey specialists, quality managers and market researchers will benefit from this book as well as specialists in marketing, data mining and business intelligence fields.
|
|
|
Transactional Memory (Synthesis Lectures on Computer Architecture)The advent of multicore processors has renewed interest in the idea of incorporating transactions into the programming model used to write parallel programs. This approach, known as transactional memory, offers an alternative, and hopefully better, way to coordinate concurrent threads. The ACI (atomicity, consistency, isolation) properties of... | | Leadership for the Common Good: Tackling Public Problems in a Shared-Power WorldIntuition and experience teach us that no one is really 'in charge' of anything complex or important. Barbara Crosby and John Bryson have developed this idea into a vividly positive image of the leader's role. 'Shared-power,' as they describe, dissect, and show how to work with it, transforms the very definition of leadership for the twenty-first... | | |
|