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This is the fourth edition of the standard introductory text and complete reference for scientists in all disciplines, as well as engineers. This fully revised version includes important updates on articles and books as well as information on a crucial new topic: how to create transparencies and computer projections, both for classrooms and professional meetings. The text maintains its user-friendly, example-based, visual approach, gently easing readers into the secrets of Latex with The Short Course. Then it introduces basic ideas through sample articles and documents. It includes a visual guide and detailed exposition of multiline math formulas, and even provides instructions on preparing books for publishers. |
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 Integrated Chemical Processes: Synthesis, Operation, Analysis, and Control"It is probably as comprehensive, didactic, and rich in examples as is possible at the present time." (Angewandte Chemie)
This is the first book dedicated to the entire field of integrated chemical processes, covering process design, analysis, operation and control of these processes. Both the editors and authors are... | | | | Advertising 2.0: Social Media Marketing in a Web 2.0 WorldEvery day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry—like major advertisers setting up shop in Second Life and other alternate realities—have forced marketers and advertisers, ready or not, to employ new advertising models. But the... |
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