Learn the Management and Leadership Lessons of the World's Largest Environmental Organization
"Nature's Keepers is a remarkable book about a remarkable organization—and a ripping yarn about groups and people who make a difference against all odds. Beyond that, it is a matchless tale of a half-century of organizational growth and renewal—replete with missteps and subsequent vaults upward. Told as a series of nine fast-paced sagas of extraordinary leaders, it holds lessons of the utmost importance for every variety of reader."
—Tom Peters
Nature's Keepers offers readers an inspirational leadership tale and management chronicle as it goes behind the scenes and details the inner workings of the Nature Conservancy. Highlighting the efforts of nine extraordinary leaders, Nature's Keepers examines the organization's culture and management, strategy and decisions, and courageous and ingenious individuals who have dedicated their lives to excellence. Whether you are in business, government, education, or nonprofits, you will find in the Nature Conservancy's story the strategies, principles, and personal insights that help deliver extraordinary results.
About the Author
Bill Birchard is a freelance journalist who has been writing about management and the environment for more than twenty-five years. His work has appeared in Chief Executive, CFO, Fast Company, Strategy + Business, and Tomorrow magazines. He has also written for the Appalachian Trail Conference, the Montana Department of State Lands, and the U.S. Forest Service. He is the coauthor of two previous books, Counting What Counts and The One-Minute Meditator. On the web, see www.natureskeepers.net.