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Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

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Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.

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Oppositional Concepts in Computational Intelligence (Studies in Computational Intelligence)
Oppositional Concepts in Computational Intelligence (Studies in Computational Intelligence)

This volume is motivated in part by the observation that opposites permeate everything around us, in some form or another. Its study has attracted the attention of countless minds for at least 2500 years. However, due to the lack of an accepted mathematical formalism for opposition it has not been explicitly studied to any great length in...

Advanced R Statistical Programming and Data Models: Analysis, Machine Learning, and Visualization
Advanced R Statistical Programming and Data Models: Analysis, Machine Learning, and Visualization
Carry out a variety of advanced statistical analyses including generalized additive models, mixed effects models, multiple imputation, machine learning, and missing data techniques using R. Each chapter starts with conceptual background information about the techniques, includes multiple examples using R to achieve results, and...
Paper Engineering and Pop-ups For Dummies
Paper Engineering and Pop-ups For Dummies

Paper Engineering & Pop-ups For Dummies covers a wide range of projects, from greeting cards to freestanding models. Easy-to-follow, step-by-step instructions and dozens of accompanying diagrams help readers not only to complete the diverse projects in the book, but also master the skills necessary to apply their own creativity and create...


Environmental Chemistry: Asian Lessons
Environmental Chemistry: Asian Lessons
"This book provides significant information on the impact of rapid industrialization and urbanization on air, soil, and water in the Asian environment. Questions at the end of each chapter are appropriately designed for undergraduate students. The author uses various combinations of expert approaches and geoinformation systems, including...
Copy, Rip, Burn: The Politics of Copyleft and Open Source
Copy, Rip, Burn: The Politics of Copyleft and Open Source
From downloading music and movies to accessing free software, digital media is forcing us to rethink the very idea of intellectual property.

While big companies complain about lost profits, the individual has never enjoyed such freedom and autonomy.

Berry explores this debate in a concise way, offering an ideal
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Java(tm) for S/390® and AS/400® COBOL Programmers
Java(tm) for S/390® and AS/400® COBOL Programmers
Written by mainframe and midrange professionals George Farr and Phil Coulthard, Java for S/390 & AS/400 COBOL Programmers is designed to help COBOL programmers make the jump to Java. It teaches COBOL programmers how to read and write Java programs and helps them understand the concepts necessary to continue to improve their Java skills. Rather...
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