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Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

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Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.

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Understanding Vineyard Soils
Understanding Vineyard Soils
Terroir connotes a sense of place that imparts a distinctive character to wine. A central component of terroir is the soil and its immediate surroundings. Thus, an understanding of the basic properties of soils and how they function as a "living skin" on the earth's surface is of fundamental importance to grape growers and winemakers....
The Elements of Investing: Easy Lessons for Every Investor
The Elements of Investing: Easy Lessons for Every Investor

An updated look at best rules of investing provided by two of the world's greatest financial thinkers

In the updated edition of The Elements of Investing, authors Charles Ellis and Burton Malkiel—two of the world's greatest financial thinkers—have again combined their talents to produce a...

Fuel Cell Engines
Fuel Cell Engines

The first fuel cell theory and application resource written for students and professionals.

With the field of fuel cells growing at a rapid pace, there is a powerful need for a single guide to the myriad disciplines related to the technology. Fuel Cell Engines provides a comprehensive and detailed introduction to the
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Learning to Solve Problems: A Handbook for Designing Problem-Solving Learning Environments
Learning to Solve Problems: A Handbook for Designing Problem-Solving Learning Environments

This book provides a comprehensive, up-to-date look at problem solving research and practice over the last fifteen years. The first chapter describes differences in types of problems, individual differences among problem-solvers, as well as the domain and context within which a problem is being solved. Part one describes six kinds...

Disaster Recovery (EC-Council Disaster Recovery Professional)
Disaster Recovery (EC-Council Disaster Recovery Professional)

Hacking and electronic crimes sophistication has grown at an exponential rate in recent years. In fact, recent reports have indicated that cyber crime already surpasses the illegal drug trade! Unethical hackers better known as black hats are preying on information systems of government, corporate, public, and private networks and are...

Oracle Database Administration for Microsoft SQL Server DBAs
Oracle Database Administration for Microsoft SQL Server DBAs

Apply Your SQL Server DBA Skills to Oracle Database Administration

Use your SQL Server experience to set up and maintain a high-performance Oracle Database environment. Written by a DBA with expertise in both platforms, Oracle Database Administration for Microsoft SQL Server DBAs illustrates each technique with clear...

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