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Nonprofit Essentials: Managing Technology

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This book is intended to help nonprofit leaders become not only more effective as
administrators, marketers, researchers, and fundraisers, but also more responsible custodians
of limited funds.When every penny counts, computers can help to make it
possible for small, committed groups to perform the routine tasks that once
required a small army to accomplish.Technology in nonprofits is most useful when
it frees both human hands and human imagination.


Where once technology costs were so high as to be beyond the reach of all but
large organizations, even the smallest nonprofit can now design and implement a
basic technology plan.There is no question, however, that technology isn’t always a
faithful servant.As many groups can attest, failed technology can actually interfere
with an organization’s effectiveness. Instead of easing the workload of staff and volunteers,
freeing their time for more meaningful work, technology becomes a handicap
and a source of conflict.This is not usually the result of equipment failure but,
like so many other organizational breakdowns,more the result of human failings like
the unwillingness to learn, to share information, and to cooperate.

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