As the multimedia universe continues to evolve, institutions and
individuals are challenged to adapt to new methods of interactive
communication. Conventional analog radio, TV, and cable have
been integrated into new forms of digital broadcasting and narrowcasting.
In this age of computerized information systems, new
careers in electronic media have emerged.
What a splendid experience it is to explore new broadcast career
opportunities with Elmo Ellis, one of the nation’s most renowned
and respected broadcast professionals. Ellis is a recognized expert
on radio and television journalism in the Southeast and an authority
on programming and management practices.
If you are considering a career in broadcasting, the tools you will
need are found in these pages. What jobs are out there? How much
preparation is required? What technical skills are most important?
How much money can one expect to make? Ellis draws from his
extensive background to answer these and many other questions for
those who want to become communicators.