In less than a decade, the online delivery of software has transformed
the business software landscape. The concept of online delivery is
simple: A software company develops an application, hosts the
software on its own servers, and makes it available to companies over
the Internet. Companies sign up to use the application and pay for it on
a subscription basis. No longer burdened with the time and expense necessary to
maintain the software in-house, these companies are now free to focus on improving
business processes and driving greater productivity and efficiency—the very reason
they purchased the software in the first place.
From this simple concept, a whole new industry was born. Online delivery,
also known as cloud computing or Software as a Service (“SaaS” for short) has
grown to become one of the fastest growing segments in the world of enterprise
software. Oracle Corporation has been at the forefront of the SaaS wave, with a
suite of enterprise and productivity applications that have received customer and
critical acclaim. The most successful of Oracle’s SaaS applications has been
CRM€On Demand.
Since its launch in 2003, Oracle CRM On Demand has grown to become one of
the fastest growing product lines in the Oracle applications family. The€tremendous
success of CRM On Demand has spawned a new generation of Oracle SaaS offerings,
ranging from innovative web applets such as Sales Library, Sales Prospector, and
CRM€Gadgets, to enterprise-class applications such as PeopleSoft Talent Management
and Siebel Deal Management. Oracle SaaS applications provide anytime, anywhere
access directly from a web browser. Some applications also offer access from
Blackberry and iPhone mobile devices. There is even an Oracle application that runs
in Microsoft Outlook.