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An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals
Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world.
The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications.
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Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more
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Discusses how to communicate with a webmaster or developer to assist with installation
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Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more
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Touches on brand tracking studies, usability research, competitive analysis, and statistical tools
Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives.
Foreword by Avinash Kaushik
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. |
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JBoss Drools is an open source project that is always in a continuous evolution adding more modules and features to the existing ones. This evolution is possible, thanks to the vision of the core developers and the open source community that is continuously pushing it to a new level. And since version 5, Drools has been evolved to provide a... | | Effect of Mechanical and Physical Properties on Fabric Hand
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The development of modern integration technologies is normally driven by the needs
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voltage ratings also rapidly decrease. Although decreased supply voltages do not
restrict the design of digital circuits, it is harder to design high performance... |
Executive Wisdom: Coaching and the Emergence of Virtuous Leaders
This book uniquely integrates a large body of historical, philosophical, psychological, and business models and methods as they relate to executive coaching and leadership development, for individuals, dyads, teams, and executive groups. What is executive wisdom, and how can it be developed through coaching? Executive wisdom emerges from a... | | Fodder Crops and Amenity Grasses (Handbook of Plant Breeding)The main role of grasses, clovers and alfalfa in temperate agriculture is still to provide forage for ruminant animals but, in the last decades, the importance of amenity grasses increased markedly and, in the near future, new developments in the areas of energy and biomass use can be envisaged. Fodder Crops and Amenity Grasses, fifth volume in... | | |
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