Home | Amazing | Today | Tags | Publishers | Years | Account | Search 
Persuasive Technology: Using Computers to Change What We Think and Do (The Morgan Kaufmann Series in Interactive Technologies)

Buy
With compelling insights and illuminating examples, the author reveals how Web sites, software applications, and mobile devices can be used to change people’s attitudes and behavior.

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

”Yes, they can,” says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. In this thought-provoking book, based on nine years of research, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people’s attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside.

Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology. B.J. Fogg has written this book to be your guide.

About the Author

B.J. Fogg directs research and design at Stanford University’s Persuasive Technology Lab. An experimental psychologist, Dr. Fogg also teaches in Stanford’s Department of Computer Science and School of Education. He holds several patents, and his work has been featured in The New York Times, The Washington Post, and The Wall Street Journal.

(HTML tags aren't allowed.)

Handbook of Multisensor Data Fusion: Theory and Practice, Second Edition (Electrical Engineering and Applied Signal Processing)
Handbook of Multisensor Data Fusion: Theory and Practice, Second Edition (Electrical Engineering and Applied Signal Processing)
In the years since the bestselling first edition, fusion research and applications have adapted to service-oriented architectures and pushed the boundaries of situational modeling in human behavior, expanding into fields such as chemical and biological sensing, crisis management, and intelligent buildings.

Handbook of Multisensor Data...

Declarative Agent Languages and Technologies IV: 4th International Workshop, DALT 2006
Declarative Agent Languages and Technologies IV: 4th International Workshop, DALT 2006
This book constitutes the thoroughly refereed post-proceedings of the 4th International Workshop on Declarative Agent Languages and Technologies, DALT 2006, held in Hakodate, Japan in May 2006 as an associated event of AAMAS 2006, the main international conference on autonomous agents and multi-agent systems.

The 12 revised full papers...

Digital SLR Photography All-in-One For Dummies
Digital SLR Photography All-in-One For Dummies

The bestselling guide to DSLR photography - now updated for the latest technology and tools!

This new edition gets you up to "shutter speed" on the latest camera technologies, including the new consumer-targeted full-frame models and pro-features that are now incorporated in consumer-focused units. Veteran author...


CodeIgniter 1.7 professional development
CodeIgniter 1.7 professional development

CodeIgniter is an open source PHP framework with a small footprint and exceptional performance. It gives you a rich set of libraries for common tasks, with a simple interface to access them. There are several unexplored aspects of CodeIgniter that can help developers build applications more easily and quickly. In this book, you will learn the...

Adobe Photoshop CS6 Bible
Adobe Photoshop CS6 Bible

Welcome to the Photoshop CS6 Bible, the latest edition of the bestselling reference guide on Photoshop in publishing history. Now in its 18th year, the Photoshop Bible is the longest continuously published title on Adobe Photoshop. With numerous U.S. editions, dozens of localized translations around the globe, and hundreds of thousands of...

Jasmine JavaScript Testing
Jasmine JavaScript Testing

From a little renegade scripting language to the de facto standard platform of today, JavaScript has become a universal language available in the widest range of devices; it is truly the 'write once, run everywhere’ language. However, as JavaScript applications become more complicated, testing and applying sustainable software...

©2019 LearnIT (support@pdfchm.net) - Privacy Policy