Advertising Theory (Routledge Communication Series)
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this... | | Maximizing ASP.NET Real World, Object-Oriented DevelopmentUsing ASP.NET, you can build Web applications that deliver unprecedented power and performance. But to make the most of ASP.NET, Web developers need to think and work very differently from the ways they've programmed in the past. In Maximizing ASP.NET Jeffrey Putz helps you make the transitionand reap the rewards.
... | | Schizophrenia: A New Guide for Clinicians (Medical Psychiatry Series)
Contains guidelines and recommendations-in tabular form for quick reference-on patient evaluation and optimal treatment for long-term care!
Based on evidence from recent systematic clinical research studies, this comprehensive reference provides the latest information on the assessment, diagnosis, and treatment of... |