Home | Amazing | Today | Tags | Publishers | Years | Account | Search 
Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users

Buy

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.

  • Discover concrete information on how web analytics data support user research and user-centered design
  • Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need
  • Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders
(HTML tags aren't allowed.)

From Good to Bad Bankers: Lessons Learned from a 50-Year Career in Banking
From Good to Bad Bankers: Lessons Learned from a 50-Year Career in Banking

Bankers are administrators of other people’s money, and they are responsible both to their depositors and to other stakeholders.  Human nature being what it is, however, they sometimes fall prey to overweening ambition, coming to see themselves as the rightful beneficiaries of the moneys entrusted to them.  This can...

Microsoft Mapping Second Edition: Geospatial Development in Windows 10 with Bing Maps and C#
Microsoft Mapping Second Edition: Geospatial Development in Windows 10 with Bing Maps and C#

This 200 page revised edition of Microsoft Mapping includes the latest details about SQL Server 2014 and the new 3D and Streetside-capable map control for Windows 10 applications. It contains updated chapters on Microsoft Azure and Power Map for Excel plus a new chapter on Bing Maps for Universal Windows. The book tells a story, from...

IBM Certification Study Guide AIX Problem Determination Tools and Techniques
IBM Certification Study Guide AIX Problem Determination Tools and Techniques
The AIX and RS/6000 Certifications, offered through the Professional Certification Program from IBM, are designed to validate the skills required of technical professionals who work in the powerful, and often complex, environments of the AIX operating system and RS/6000 and pSeries servers. A complete set of professional certifications are...

System Center Configuration Manager 2007 R3 Complete
System Center Configuration Manager 2007 R3 Complete

Thank you for picking up System Center Configuration Manager 2007 R3 Complete. Whether you are evaluating before implementation, or working with Configuration Manager on a day-to-day basis, this book is meant to give you a well-rounded look at what Configuration Manager can help you do.

If this is your first look at...

Managing It Outsourcing Performance
Managing It Outsourcing Performance
Information technology outsourcing – the practice of transferring IT assets, leases, staff, and management responsibility for delivery of services from internal IT functions to third party vendors – has become an undeniable trend. In recent years, private and public sector organizations worldwide have outsourced significant portions of...
Working with India: The Softer Aspects of a Successful Collaboration with the Indian IT & BPO Industry
Working with India: The Softer Aspects of a Successful Collaboration with the Indian IT & BPO Industry
Globalization requires effective international and cross-cultural collaboration. When project teams from Western cultures first come into contact with colleagues from the Indian IT and BPO industry, prejudices against the new and unknown are typically amplified. This book is a start on the journey of cultural appreciation for managers, project...
©2021 LearnIT (support@pdfchm.net) - Privacy Policy