Principles of Internet Marketing: New Tools and Methods for Web Developers will help you understand the “why” behind the “how” of Web site development. Th is book will help you see sites not from the developer’s perspective, but rather from the marketer’s point of view. It will teach you about the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they are used to build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired audience. You will learn the strategies used to drive traffi c to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building of a successful Web site.

As traditional marketing and business growth becomes more integrated with the Web, and the Web becomes a more central part of every marketing strategy, the need for programmers and marketers to improve communication between them becomes increasingly important. Of all the Web languages you already know, this book will teach you one more: Marketing.

PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the "why" behind the "how" of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools that are available to keep audiences coming back (with a focus on social media tools), and the role marketing plays in the building a successful Web site.