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Principles of Marketing (14th Edition)

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Learn how to create value and gain loyal customers.

 

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

 

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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Quiet Mind, Fearless Heart: The Taoist Path through Stress and Spirituality
Quiet Mind, Fearless Heart: The Taoist Path through Stress and Spirituality
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"Quiet Mind, Fearless Heart is an enchanting piece...

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Managing for IT skills is never easy at the firm level. Technologies change constantly and rapidly. The supply and demand of IT skills fluctuate. Firms do not have commonly recognized frameworks to manage IT skills of their workforce. A consistent taxonomy of IT skills is underdeveloped and used infrequently in industry. This book provides the...

Understanding Concurrent Systems (Texts in Computer Science)
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CSP notation has been used extensively for teaching and applying concurrency theory, ever since the publication of the text Communicating Sequential Processes by C.A.R. Hoare in 1985. Both a programming language and a specification language, the theory of CSP helps users to understand concurrent systems, and to decide whether a program meets...

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Build simple to advanced applications in Rails 4 through 10 exciting projects

Overview

  • Build interesting application scenarios with Rails 4
  • Upgrade your knowledge for the latest changes in the Rails framework
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Designing Relational Database Systems

Relational databases are tricky beasts. Other kinds of commercial software are infinitely easier to understand. Word processors are really just high-tech typewriters, and it's pretty clear that the backspace key beats that little jar of white stuff cold. Spreadsheets present a familiar enough paradigm, even to non-accountants, and email is...

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