| While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It's time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.
Written from the business person/designer's perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-'n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more. |
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| | Optimal Models and Methods with Fuzzy Quantities
The book contains ten chapters as follows, Prepare Knowledge, Regression and Self-regression Models with Fuzzy Coefficients; Regression and Self-regression Models with Fuzzy Variables, Fuzzy Input/output Model, Fuzzy Cluster Analysis and Fuzzy Recognition, Fuzzy Linear Programming, Fuzzy Geometric Programming, Fuzzy Relative Equation and Its... | | Stellar Polarimetry
To many astrophysicists, Stellar P larimetry is a Cinderella subject considered as being so insignificant and, at the same time, being so esoteric as to be ignored and left alone. Others have followed and developed the theme with an enthusiastic passion. There can be no doubt, however, that the study of polarization within Astronomy has a... |
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