Targeted for small business owners interested in how the Web can extend their business reach and profitability, this book explains how to create an online presence for an existing small business. Many business owners want to become part of the e-commerce revolution, but have unrealistic expectations that a Web site will instantly perform miracles for their company. Maria Langer includes real-life examples of small business Web sites that doÑand donÕtÑwork. Topics covered include: Building your Web site, reducing marketing costs, site setup, Web design and content, and how to work with search engines to make your site easy to find.
The Web! Everyone's talking about it, exploring it, "surfing" it. People research products and services and shop there. Now you want to join the millions of individuals, businesses, and organizations on the Web by getting your business online.
Although I'm sure you're anxious to start learning the hows and whys of putting your business on the Web, take a moment to read this Introduction. In it, I explain the goals, organization, and conventions of the book. Then I tell you a little about me, so you can start thinking of me as your knowledgeable friend in the Web publishing world.
About the Author
Maria Langer has written more than a dozen computer books, including two Macintosh Bible Guide books (Word 6 and Excel 5) and many Visual QuickStart Guides (PageMill, America Online, MacOS, Word, and Excel). She's also the author of the Quicken "Official Guide " books for Osborne/McGraw Hill and the author of FileMaker Pro Companion (Claris Press). She was an editor for The Macintosh Bible, Sixth Edition, and writes a monthly column for Computer User magazine. She also serves as a consultant, Webmaster, applications trainer, and regular speaker at major computer conventions.