Home | Amazing | Today | Tags | Publishers | Years | Account | Search 
REPOSITIONING:  Marketing in an Era of Competition, Change and Crisis

Buy

The book that completes Positioning . . .

Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.

Repositioning shows you how to adapt, compete—and succeed—in today’s overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategies—providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change, and Crisis . . .

  1. BEAT THE COMPETITION: Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd.
  2. CHANGE WITH THE TIMES: Use the latest technologies, communications, and multimedia resources to connect with your consumers.
  3. MANAGE A CRISIS: Cope with everything from profi t losses and rising costs to bad press and PR nightmares.

Even if your company is doing well, these cutting-edge marketing observations can keep you on top of your game and ahead of the pack. You’ll discover how expanding product lines may decrease your overall sales, why new brand names often outsell established brands, and why slashing prices is usually a bad idea. You’ll learn the dangers of attacking your competitors head-on—and the value of emphasizing value. You’ll see how consumers can have too many choices to pick from—and what you can do to make them pick your brand.

Drawing from the latest research studies, consumer statistics, and business-news headlines, Trout reveals the hidden psychological motives that drive today’s market. Understanding the mindset of your consumers is half the battle. Winning in today’s world is often a matter of repositioning. It’s how you rethink the strategies you’ve always relied on. It’s how you regain the success you’ve worked so hard for. It’s how you win the new battle of the mind.

(HTML tags aren't allowed.)

The Official ScratchJr Book: Help Your Kids Learn to Code
The Official ScratchJr Book: Help Your Kids Learn to Code

ScratchJr is a free, introductory computer programming language that runs on iPads, Android tablets, Amazon tablets, and Chromebooks. Inspired by Scratch, the wildly popular programming language used by millions of children worldwide, ScratchJr helps even younger kids create their own playful animations, interactive stories, and dynamic...

Silverlight 2 in Action
Silverlight 2 in Action
This book delivers real-world examples and in-depth walkthroughs to help you confidently enhance your web applications using Silverlight 2.

Silverlight 2 in Action devotes extensive coverage to flexible layout components, the extensible control model, the communication framework, and the data-binding features "all cornerstones of software...

Machine Vision
Machine Vision

This textbook covers both fundamentals and advanced topics in computer-based recognition of objects in scenes. It is intended to be both a text and a reference. Almost every chapter has a “Fundamentals” section which is pedagogically structured as a textbook, and a “Topics” section which includes extensive references...


Kant's 'Critique of Practical Reason': A Critical Guide (Cambridge Critical Guides)
Kant's 'Critique of Practical Reason': A Critical Guide (Cambridge Critical Guides)

The idea for this project grew out of a conversation between Jens Timmermann, Steve Engstrom and Andrews Reath at a conference on Kant’s moral philosophy hosted by Peking University in May 2004. We believe that Andy suggested that there was a need for a volume of new essays on the Critique of Practical Reason, and Jens suggested that we...

Foundations of Soft Case-Based Reasoning (Wiley Series on Intelligent Systems)
Foundations of Soft Case-Based Reasoning (Wiley Series on Intelligent Systems)
A breakthrough on today’s fastest growing artificial intelligence technique

Many of today’s engineering and business computer applications require decisions to be made on the basis of uncertain or incomplete information, a phenomenon that has resulted in the development of case-based reasoning, a powerful computing technique by...

Practical Software Process Improvement
Practical Software Process Improvement
Based on two of the most widely recognized software development models, CMM (capability maturity model)/CMMI (capability maturity model Integration), this unique new resource offers professionals practical how to guidance on software process improvement. The book provides clear implementation steps that are designed to have a highly positive impact...
©2019 LearnIT (support@pdfchm.net) - Privacy Policy