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Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations

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This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.
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The Wiley Handbook of Problem-Based Learning (Wiley Handbooks in Education)
The Wiley Handbook of Problem-Based Learning (Wiley Handbooks in Education)

The first book to offer an in-depth exploration of the topic of problem-based learning with contributions from international experts

The Wiley Handbook of Problem-Based Learning is the first book of its kind to present a collection of original essays that integrate the research and practice of...

Quantum Strangeness: Wrestling with Bell's Theorem and the Ultimate Nature of Reality (The MIT Press)
Quantum Strangeness: Wrestling with Bell's Theorem and the Ultimate Nature of Reality (The MIT Press)
A physicist's efforts to understand the enigma that is quantum mechanics.

Quantum mechanics is one of the glories of our age. The theory lies at the heart of modern society. Quantum mechanics is one of our most valuable forecasters—a “great predictor.” It has immeasurably altered our conception of the...

Digitalization Cases: How Organizations Rethink Their Business for the Digital Age (Management for Professionals)
Digitalization Cases: How Organizations Rethink Their Business for the Digital Age (Management for Professionals)

This book presents a rich compilation of real-world cases on digitalization, the goal being to share first-hand insights from respected organizations and to make digitalization more tangible. As virtually every economic and societal sector is now being challenged by emerging technologies, the digital economy is a highly...


Population, Development, and the Environment: Challenges to Achieving the Sustainable Development Goals in the Asia Pacific
Population, Development, and the Environment: Challenges to Achieving the Sustainable Development Goals in the Asia Pacific
This book takes the reader into some of the most intransigent social, economic, and political issues that impact achieving sustainable development in Asia and the Pacific. Through meticulous analysis of the integrated relationships between population, development, and the environment, the chapters in this volume investigate the impacts of...
Practical R for Mass Communication and Journalism (Chapman & Hall/CRC The R Series)
Practical R for Mass Communication and Journalism (Chapman & Hall/CRC The R Series)
Imagine you’ve received a large spreadsheet with messy but important data, and you know it’s got a story to tell. You spend lots of time cutting and pasting, writing formulas, and data “cleaning.” One problem you’re fixing is multiple versions of the same company’s name: XYZ, XYZ Inc., X...
Introduction to Human Geography Using ArcGIS Online
Introduction to Human Geography Using ArcGIS Online

Applying new skills to established topics, this is how you want to examine human geography.

Introduction to Human Geography Using ArcGIS Online combines a comprehensive examination of human geography with engaging activities using the ArcGIS Online service.

Birth rates are...

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