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Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats (Handel und Internationales Marketing Retailing and International Marketing)

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Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.​

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Perspectives in Organometallic Chemistry (Special Publication)
Perspectives in Organometallic Chemistry (Special Publication)
This review details recent developments in the synthesis and coordination chemistry primarily of Group 15 imido and phosphido cages containing a variety of anionic arrangements. The review will concentrate on the applications of these Group 15 anionic ligands in organometallic chemistry, and essentially follows the...
Orthopaedic Key Review Concepts
Orthopaedic Key Review Concepts
Many changes have occurred in recent years to produce an increase in the amount of orthopaedic informationтАФinformation which residents will ultimately see in their conferences, on their in-training examination, and during their boards. Today's residents can access this information from a myriad of sources: the AAOS, the...
Firewalls 24seven
Firewalls 24seven
For experienced network administrators. This updated edition of Firewalls 24seven is the book that you and other network administrators have been waiting for. Starting where other books and training courses end and the real world begins, it provides advanced information on today's most effective security technologies and techniques.

Written to...


The SAP R/3 Guide to EDI and Interfaces
The SAP R/3 Guide to EDI and Interfaces
Contents include Interface Technologies in R/3, concepts of IDocs, predefined IDocs, developing IDocs solutions, timing and triggering interface processing, Internet, automated distribution with ALE, automated business with workflow set up, and more.

With this book find out why:
  • EDI projects with R/3 would often cost...
Proofs and Algorithms: An Introduction to Logic and Computability (Undergraduate Topics in Computer Science)
Proofs and Algorithms: An Introduction to Logic and Computability (Undergraduate Topics in Computer Science)

Logic is a branch of philosophy, mathematics and computer science. It studies the required methods to determine whether a statement is true, such as reasoning and computation.

Proofs and Algorithms: Introduction to Logic and Computability is an introduction to the fundamental concepts of contemporary logic - those of a
...

QuickBooks 2007 All-in-One Desk Reference For Dummies (Computer/Tech)
QuickBooks 2007 All-in-One Desk Reference For Dummies (Computer/Tech)
8 books in 1- your key to QuickBooks 2007 success!

Your one-stop guide to managing your small business finances more efficiently

QuickBooks is the leading accounting program for small businesses, and this book gives you a handy reference to all its parts. Set up QuickBooks for your business,...

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