Home | Amazing | Today | Tags | Publishers | Years | Account | Search 
Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats (Handel und Internationales Marketing Retailing and International Marketing)

Buy

Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.​

(HTML tags aren't allowed.)

Digital Wedding Photography For Dummies
Digital Wedding Photography For Dummies

Expert advice on becoming a successful wedding photographer

Wedding photography can be a great hobby or home-based business. But while it's an exciting and lucrative field, it also has its challenges.

Now, you can turn to Digital Wedding Photography For Dummies for friendly, hands-on guidance on...

Women Drug Traffickers: Mules, Bosses, and Organized Crime (Diálogos Series)
Women Drug Traffickers: Mules, Bosses, and Organized Crime (Diálogos Series)

In the flow of drugs to the United States from Latin America, women have always played key roles as bosses, business partners, money launderers, confidantes, and couriers―work rarely acknowledged. Elaine Carey’s study of women in the drug trade offers a new understanding of this intriguing subject, from women drug smugglers in the...

Business Intelligence Cookbook: A Project Lifecycle Approach Using Oracle Technology
Business Intelligence Cookbook: A Project Lifecycle Approach Using Oracle Technology
Business intelligence and data warehousing projects can be challenging and complex. Dealing with new technologies, processes, and different stakeholders presents an array of potential problems. To aid the project manager, there are recipes about project definition, scope, control, and risk management. Requirements, design, data analysis,...

Bayesian Analysis of Stochastic Process Models (Wiley Series in Probability and Statistics)
Bayesian Analysis of Stochastic Process Models (Wiley Series in Probability and Statistics)

Bayesian analysis of complex models based on stochastic processes has in recent years become a growing area. This book provides a unified treatment of Bayesian analysis of models based on stochastic processes, covering the main classes of stochastic processing including modeling, computational, inference, forecasting, decision making and...

Introduction to Information Systems, 15th Edition
Introduction to Information Systems, 15th Edition

O’Brien’s Introduction to Information Systems 15e reflects the contemporary use of enterprise-wide business systems. New real-world case studies continue to correspond with this industry reality. The text’s focus is on teaching the future manager the potential effect on business of the most current IT technologies such as...

Water-Related Death Investigation: Practical Methods and Forensic Applications
Water-Related Death Investigation: Practical Methods and Forensic Applications

All too often, police called to the scene of a water-related death may consider it an accidental drowning before they even arrive. But the investigation of these types of deaths requires the same careful and thorough documentation as in other potentially non-natural deaths and these efforts must be carried through all stages of investigation....

©2018 LearnIT (support@pdfchm.net) - Privacy Policy