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Sams Teach Yourself Google AdWords in 10 Minutes (Sams Teach Yourself -- Minutes)

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Google AdWords is a huge opportunity for businesses and other organizations to improve their results from Google search, to increase sales, to try out new business ideas, and in general to make the Web friendlier. However, it’s also a way to spend money without realizing much return. Helping you to use AdWords effectively from day one—and, just as important, from dollar one—is the goal of this book.

AdWords can get you in front of customers who you could never have reached otherwise. If they enter a search term that you’ve successfully bid on, they see your ad. You can choose to selectively run your ad only in certain geographic locations, and only at certain times of day, pointing the user to any web page destination you want. You can start and stop an AdWords campaign whenever you like.

What’s more, AdWords is pay-per-click advertising. You can have literally thousands of people see your AdWords ad and get your messaging—and perhaps, thereby, become that much more ready to buy from you in the future. Yet you pay for the ad only when someone clicks it. And that click gives you a chance to convert the web user into a paying customer. The difficult part is making sure to get the most out of all this. AdWords is a highly competitive marketplace. There are people out there who are very good at converting clicks into cash. You need to be able to match or exceed them from the very beginning.

Luckily, you are the only one in the world with your unique business idea, service, support, place (or places) of business, and other distinguishing characteristics. Using AdWords can help you identify and take advantage of your unique qualities, improving not only your AdWords performance, but everything about your business.

This book, although small, covers the whole spectrum—from the mechanics of setting up an AdWords ad, to using AdWords reporting to see how your ad is performing, to making AdWords work for you and your business or organization. And it does so in short, focused, 10-minute lessons that you can absorb easily and put to work immediately.

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