Home | Amazing | Today | Tags | Publishers | Years | Account | Search 
Search Analytics for Your Site

Search Analytics for Your Site, 9781933820200 (1933820209), Rosenfeld Media, 2011

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.


"Search is one of those mission-critical aspects of every web site that is sadly all to often forgotten until the damage has already been done. Lou, on the other hand, is one of those guys who understands search analytics and the opportunity associated with digging into the nuance of customer and search behaviors to mine for organizational gold. In Search Analytics for your Site, Lou lays out pretty much everything you need to know to mine for that gold and convert it into positive customer experience on your site."
Eric T. Peterson, Founder and Author, Web Analytics Demystified

"Clients have asked me countless times to pretty up their search results page design, as if this would distract users from realizing that they're getting lousy results. That's no longer necessary, thanks to Lou's book."
Karen McGrane, Managing Partner, Bond Art + Science

"At last a book that explains exactly how to get the best from search analytics so that users can actually find what they are looking for."
Martin White, Managing Director, Intranet Focus Ltd, and author of Making Search Work

"Analytics are the single most important tool you have to improve your search experience, and Lou Rosenfeld's world-class expertise in user-centered design is the place to start."
Pete Bell, co-founder, Endeca

"Louis Rosenfeld's Search Analytics for Your Site is a superlative work from the initial story to the final chapter on bridging web analytics and UX practice. I'm somewhat experienced with event logging methods, but Louis' book opened my mind to new ways to use analytics. Each chapter is packed with useful information, clear examples, and refreshing caveats that could only come from a master of search analytics. The book is written in an engaging style that makes you feel like Louis is with you on every page. I plan to apply some of the knowledge and techniques immediately. Great book!"
Chauncey Wilson, Senior Manager, User Research

"If we all agree that user feedback will improve any site's user experience, why aren't we spending more time with the actual words our audience uses when asking us for stuff? I can't imagine a more experienced guide than Lou Rosenfeld to help us put this amazing data to work."
Jeffrey Veen, Founder & CEO, Typekit

"Lou is the perfect author to tackle what is essentially unexplored territory in the UX community. With Search Analytics for your Site, he has uncovered a huge goldmine for UX professionals of all stripes: now we have the tools to finally, finally fix our website and intranet search experiences. This is one of those rare books that makes me pound the table with my fist and yell, 'Yes! Exactly! Awesome!' while I'm reading it."
Kristina Halvorson, CEO, Brain Traffic, and author, Content Strategy for the Web

(HTML tags aren't allowed.)

Beginning T-SQL 2008
Beginning T-SQL 2008
Welcome to Beginning T-SQL 2008. This book introduces you to the language known as T-SQL, also called Transact-SQL. It’s the fundamental language that you need to know in order to work productively with Microsoft’s database management system known as SQL Server. Almost everything that you do in SQL Server boils down to T-SQL commands,...
PC Magazine Windows XP Solutions
PC Magazine Windows XP Solutions
In the event of system failure

Sometimes a Windows XP installation can fail to the point where you can do nothing to save it. You have a number of options open to you, such as attempting to repair the installation and, at the other extreme, reformatting all your hard drives and starting over. However, often the easiest approach is to install a...

Windows Phone 7 Plain & Simple
Windows Phone 7 Plain & Simple

Congratulations! You now own one of the most original and fun new phones to emerge on the scene in years. (But you knew that already, didn’t you?) Windows Phone 7 represents an exciting new direction for both Microsoft and the evolution of the smartphone, those magical do-everything devices that are part phone, part pocket computer.


Ferrets For Dummies
Ferrets For Dummies
When I graduated from veterinary school and started my career in 1976 I didn’t know anyone who kept a ferret for a pet much less had I ever seen one other than in pictures. My only experience with them was in an undergraduate ethology class where I watched a 30-minute video of the behavior of the European polecat, and I...
Special Edition Using Oracle 11i
Special Edition Using Oracle 11i
The first part of Special Edition Using Oracle 11i introduces the Oracle ERP applications and R11i concepts. The reader is then educated on proven techniques for implementing these complex and integrated systems. Configuration and usage of each of the financial, distribution, manufacturing, HRMS, and projects...
Chaos and Fractals: An Elementary Introduction
Chaos and Fractals: An Elementary Introduction

This book provides the reader with an elementary introduction to chaos and fractals, suitable for students with a background in elementary algebra, without assuming prior coursework in calculus or physics. It introduces the key phenomena of chaos - aperiodicity, sensitive dependence on initial conditions, bifurcations - via simple iterated...

©2019 LearnIT (support@pdfchm.net) - Privacy Policy