Home | Amazing | Today | Tags | Publishers | Years | Account | Search 
Search Engine Advertising : Buying Your Way to the Top to Increase Sales (Voices That Matter)

Buy

Create an effective search engine advertising strategy to make sure you get the most bang for your buck!

  • Discover how to effectively buy a top position on major search engines, avoid common pitfalls such as poor-performing ad copy, and evaluate and correct low visitor-to-buyer conversions.

  • Author breaks down sophisticated topics and communicates them in a way that anyone can grasp what has to happen to make a website succeed.

A few years ago, getting a top ranking within a search engine was solely based on search engine optimization, where web site design had to have elements that appealed to the search engines. While good web site design remains key to attaining listings in certain search engines, most search engines allow marketers to buy specific keyword positions in addition to, or instead of, programming their way to the top. This new advertising opportunity means that small businesses can compete directly with large corporations without having bigger, better web sites. Paid search engine listings can point to any page within a web site. So today, a top keyword position is less about luck and more about strategy and businesses with out a strategy are losing sales. Second only to e-mail, the most common activity for U.S. Internet users is searching for information. Fortunately, with a little education and preplanning, any company can launch a search engine advertising program - within days. This book reveals how to effectively buy a top position on the major search engines and directories. Readers will discover how to avoid common pitfalls such as poor-performing ad copy and low visitor-to-buyer conversions. This book teaches novices how to immediately market their web sites in search engines. It also offers tips for advanced marketers to evaluate and improve their current results.

(HTML tags aren't allowed.)

Dreamweaver 4 Bible
Dreamweaver 4 Bible
If Dreamweaver 4 can do it, you can do it too...

You're holding in your hands the definitive guide to Dreamweaver — the only book you need to master today's leading Web development tool. Author Joseph Lowery has worked with the Dreamweaver team at Macromedia since the program's first release, and he is intimately...

A First Course in Topos Quantum Theory (Lecture Notes in Physics) (Volume 868)
A First Course in Topos Quantum Theory (Lecture Notes in Physics) (Volume 868)

In the last five decades various attempts to formulate theories of quantum gravity have been made, but none has fully succeeded in becoming the quantum theory of gravity. One possible explanation for this failure might be the unresolved fundamental issues in quantum theory as it stands now. Indeed, most approaches to quantum gravity...

Inside Microsoft (r) SQL Server (tm) 2005: The Storage Engine
Inside Microsoft (r) SQL Server (tm) 2005: The Storage Engine
This practical, hands-on book offers deep, thorough coverage of the internals of architecture and resource management in SQL Server 2005, focusing on the Storage Engine. The book features extensive code samples and table examples.

For me, the most wonderful thing about writing a book and having it published is getting...


Deep Vein Thrombosis and Pulmonary Embolism
Deep Vein Thrombosis and Pulmonary Embolism

Dedicated to dealing with a challenging disease, previously thought to be incurable, but with the advent of new drugs, now amenable to management and a much improved prognosis for patients.

- Latest publication in a fast-moving area of keen clinical interest
- Authored by leading international authorities
...

Elgg Social Networking: Create and manage your own social network site using this free open-source tool
Elgg Social Networking: Create and manage your own social network site using this free open-source tool
If you are looking to create your social networking site by tomorrow, then this book is for you. You will be equipped with a social networking site even before you are through this book. You don't have to be a hard-core programmer to do this. All you need is a computer with an internet connection and this book. This book is aimed at people...
Learning Joomla! Extension Development: Creating Modules, Components, and Plugins with PHP
Learning Joomla! Extension Development: Creating Modules, Components, and Plugins with PHP
If you're a PHP programmer eager to create extensions for Joomla!, this book is for you. Written for Joomla! 1.5, it gets you coding your first extensions as quickly as possible, and adds features that will make your work look professional! The world's hottest open-source content management system, Joomla! won the 2006 Open Source CMS Prize....
©2019 LearnIT (support@pdfchm.net) - Privacy Policy