Since the late 1990s, Internet marketing has taken off as a dynamic
marketing channel because of its accuracy and ease of tracking. The
Internet has come a long way in a short time: As it grew, finding the sites
you were looking for with a directory became impossible. Search engines
appeared as the way forward, offering a way to have the Web come to you.
Savvy marketers began to realize that search engine results pages were
the place to be for any business that wanted to take advantage of the Web.
Search engine optimization grew out of the need to develop pages in a way
that tells search engines that your site is the best for a particular topic.
Search engine optimization is not a difficult discipline, but it’s a complex
one with many different parts that need to be tweaked and adjusted to work
in harmony. It’s not a game of chasing search engine algorithms. Instead, the
goal of search engine optimization is simply to present your pages as the
most relevant for a given search query. Resist the urge to assume that one
part is more important than another. All the various aspects of SEO need to
work together in order to succeed.