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SEO Warrior

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SEO Warrior, 9780596157074 (059615707X), O'Reilly, 2009

I was compelled to write SEO Warrior for many reasons. Every day, thousands of sites are born in the hopes of making it big. Most of them will fail before achieving their goals. Many site owners create their sites blindly, without conducting proper research. Many site owners do not even know what search engine optimization (SEO) is and what its benefits are. Although this approach might work for some sites, it is hardly the case for popular and successful sites. The goal of SEO Warrior is to make you, the website owner, successful!

The topic of SEO is one of my passions. SEO—when considered right from the start—will give you an edge as well as an improved return on your investment. Although nobody can guarantee your site’s rankings, if you do the things I discuss in this book you will greatly increase your site’s chances of doing well in Google. If you follow the same approach, you should also do well in all of the other major search engines.

Everything happens for a reason. In 2001, I was hired as a consultant to work at Tucows.com, which was (and still is) one of the top-tier domain name registrars. It was one of the first to be accredited by the Internet Corporation for Assigned Names and Numbers (ICANN). During my stay at Tucows.com, I had the opportunity to work on the popular OpenSRS domain reseller software, which proved to be the catalyst of what was to come.

Not long after finishing my contract at Tucows.com, I was inspired to create my very own international web hosting company, with offices in North America and Europe. During this time I became interested in search engines and search engine algorithms. This experience provided me the opportunity to work on several hundred sites over the past several years.

I did many things during this time, from managing the business to providing different services including web hosting, web design, SEO, and search engine marketing (SEM). I worked on many different types of sites, including blogs, community sites, news portal sites, small business sites, and big corporate sites. This book represents the knowledge and experience I gained in working on many different websites over the past 15 years of my career.

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