Pick one. Test-drive a few luxury sports cars. A Ferrari, a Lamborghini,
a Maserati maybe? Or compare the top First Growth Bordeaux from 2005. Maybe an
Haut-Brion, Latour and Mouton-Rothschild? Alternatively, go play in a social media
application. Perhaps creating your profile on Facebook or blogging about your passions
or sharing your expertise on Spire.com. Would you choose the car, wine or to engage in
Chances are you’ll be tempted by the sexy cars or the exquisite wines, but I promise,
social media will bring you more pleasure.
How can that be? The technology and the overwhelming range of social media
options seem daunting, don’t they? Yet our innate desire to connect with each other at a
human level is richly rewarded by social media.
It wouldn’t be half as much fun to peel out in that red Ferrari without a friend riding
shotgun. Imagine comparing a flight of tongue-titillating Bordeaux without a tasting
buddy with whom to wax poetic. Social media can extend your business goals while more
deeply connecting you to your customers and prospects and connecting you personally to
old and new friends alike.
Dave Evans, the author of this exemplary book, has a personal mission to see his
son, Broch, “grow up in a world without interruption.” This from an ex–ad agency guy?
Gutsy. Social media creates the possibility in marketing to move from blasting our messages
to interacting with our prospects. And Dave is going to show you how to apply these
connective concepts to your business goals.
Speaking of kids. Recently my daughter, struggling to memorize prepositional
phrases for her grammar class, made up a song and choreographed a dance with her
friends where each child represented a phrase and they sang them while dancing together.
This kind of kinesthetic learning is powerful. She aced the test, and so can you.
Dave has laid out an “hour a day” (OK to cheat—an hour whenever works too)
program to give you an experiential learning tour of the myriad social media constructs.
This brilliant plan gives you approval to get your fingers dirty on your keyboard, “learning”
about social media. How fun. It’s justified playtime. Thanks, Dave.
With this book, you get solid examples of the most important trends of the Social
Web deftly laid out by Dave, and the encouragement to take a tour of your options to
formulate your plan. Avail yourself of his exercises and worksheets and you’ll be choreographing
your own social media dance in no time.