Becoming a successful entrepreneur is not only a
rewarding and self-fulfilling experience, it's also a
tremendous amount of fun. Many people equate the
term entrepreneur with multi-millionaires running international
conglomerates. Yet traders just down the street
from where you live who make their living from retailing,
plumbing, painting and decorating, electrical installation,
building, floral arrangement, interior design, child minding,
dentistry, chiropody, garden maintenance, insurance,
image-making and a host of other things - all are
entrepreneurs, and they get as much satisfaction from
their enterprises as any multi-millionaires.
Entrepreneurship is an attitude, a whole way of life. When
you choose to start your own business you are also
choosing to become an entrepreneur, and to begin this
new way of life.
Maybe you've already given some thought to striking out
on your own but feel that the risks are too great, the
timing not right, the economy too bad. You feel you'd
never be able to raise the funds, you're too young/old/
tired/retired, you're too unemployed/redundant/rejected -
you're too whatever.
This book aims to help you decide whether you're right or
wrong, whether you have what it takes to strike out on
your own and stamp your personality on an enterprise of
your very own making.