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The Essentials For Dummies Series
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Lighting for Digital Video and Television, Third Edition
I participate in a number of Internet forums related to video production and
often field questions about lighting issues. After a thread where several of us
explained to a beginner why he needed to light his videos, one wag posted:
“Remember, without lighting all you have is a black picture.”
Perspectives on Branding
Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a different perspective - and without understanding both points of view, the picture is...
Software Measurement: Establish - Extract - Evaluate - Execute Our world and our society are shaped and increasingly governed by software. We might accept it or not, but it is happening at this point and will continue further on. It is difficult to imagine our world without software. There would be no running water, food supplies, business or transportation would disrupt immediately, diseases would spread, and...