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Welcome to the 13th edition of Strategic Management and Business Policy! Although the chapters
are the same as those in the 12th edition, many of the cases are new and different. We completely
revised seven of your favorite cases (Apple, Dell, Google, Carnival, Panera Bread, Whole
Foods, and Church & Dwight) and added 12 brand-new ones (iRobot, Rosetta Stone, Logitech,
Chrysler, Tesla Motors, TomTom, Volcom, TOMS Shoes, Best Buy, Dollar General, Boston
Beer, and Burger King) for a total of 19 new cases! More than half of the cases in this book are
new to this edition! Although we still make a distinction between full-length and mini cases, we
have interwoven them throughout the book to better identify them with their industries.
This edition continues the theme that runs throughout all 12 chapters: global environmental
sustainability. This strategic issue will become even more important in the years ahead, as all
of us struggle to deal with the consequences of climate change, global warming, and energy
availability. We continue to be the most comprehensive strategy book on the market, with
chapters ranging from corporate governance and social responsibility to competitive strategy,
functional strategy, and strategic alliances. To keep the size of the book manageable, we offer
special issue chapters dealing with technology, entrepreneurship, and not-for-profit organizations
on the Web site (www.pearsonhighered.com/wheelen). |
