While this book describes some of the benefits of corporate blogging, the book’s focus is to give the reader the tools and strategies to develop expertise in how to build a successful corporate blog. This book is not about why blogging is necessary for a company per se; rather, the focus is on enabling the reader to conduct effective corporate blogger relations.
In 2003, when I started blogging I was interested in how businesses can use blogs to reach high rankings in search engines, but quickly discovered blogs do so much more in terms of creating dialogue between companies and their customers. When I was approached by Butterworth-Heinemann Elsevier in late 2005 and asked if I’d like to write a book about the topic of corporate blogging, I was excited to be able to bring together in a book all of the research and ideas I’ve collected over the last few years. Although many books have been published on this topic, none have really targeted how to conduct blogger relations. This book sets out to help the reader to build a successful blog using blogger relations.
Quicken 2013 For Dummies (Computer/Tech)
Get your finances in order quickly with this completely updated Quicken guide!
In this newest edition of his perennial favorite guide, financial expert and bestselling author Stephen Nelson shows how taking control of your finances can be quick and effortless with Quicken, the number one personal finance software on the...
The Microsoft Certified Application Specialist Study Guide Demonstrate your expertise with the 2007 Microsoft Office system! This comprehensive study guide covers all the Microsoft Certified Application Specialist exams for Microsoft Office, including Word 2007, Excel 2007, Outlook 2007, PowerPoint 2007, and Access 2007. For each exam, you ll build the skills and knowledge measured by its objectives...
Respiratory Emergencies (European Respiratory Monograph)
Access to free airways is the first consideration in emergency situations, such as at the
scene of an accident, and respiratory emergencies represent an important part of acute
medicine in general. Respiratory problems also play a crucial part in critical care
medicine and constitute an important share of the numerous...
Flash CS4 Professional for Windows and Macintosh: Visual QuickStart Guide This book covers Flash CS4, including all the features brand new for Flash users. Flash CS4 introduces motion tweening, a new method for animating objects, such as symbols and text fields. Using a new panel, the Motion Editor, Flash developers will find it easier than ever to create sophisticated, lifelike animations. In addition, inverse... Expert Twisted: Event-Driven and Asynchronous Programming with Python
Explore Twisted, the Python-based event-driven networking engine, and review several of its most popular application projects. It is written by community leaders who have contributed to many of the projects covered, and share their hard-won insights and experience.
starts with an introduction...