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Streetsmart Guide to Valuing a Stock

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Value and trust are two of the biggest question marks in today's tumultuous stock markets. Value because investors burned by the recent tech collapse are once again insisting that stocks provide some meat along with the sizzle, and trust because--for obvious reasons--investors don't know who to trust anymore.

Streetsmart Guide to Valuing a Stock shows you how to satisfy both of those question marks. This straightforward guide introduces you to accurate, trustworthy, and proven techniques for valuing any stock, then shows you how to determine whether that stock is undervalued or overvalued by an emotion-driven marketplace. Let it show you how to:

  • Accurately value stocks using highly regarded, easy-to-use valuation methodologies
  • Realize the greatest potential returns while reducing your exposure to risk
  • Estimate important valuation concepts including growth, operating margin, and cost of capital
  • Develop and use spreadsheets to dramatically improve your valuation speed and accuracy
  • Locate and download all the valuation information you need at little or no expense
  • Play different what-if games to see how changes in growth, profits, or interest rates affect a stock's value
  • Test your knowledge using actual valuations of Citigroup, Berkshire Hathaway, and other high-profile stocks

As investors struggle to regain their footing--and rebuild their portfolios--after recent stock market fiascoes, they find themselves returning to the bedrock value principles of finance that have always been the true drivers of stock prices. Let Streetsmart Guide to Valuing a Stock introduce you to some of today's most trustworthy and accurate measures of value, and give you the knowledge you need to make your investment decisions based on numbers and reality--instead of smoke and mirrors.

About the Author

Gary Gray, Ph.D., is a professor of finance at Penn State University. A consultant to Wall Street investment banks, Dr. Gray was previously a managing director at Lehman Brothers. He contributes articles to a number of academic journals, including Harvard Business Review.

Patrick Cusatis, Ph.D., is a professor of finance at Penn State University at Harrisburg. Previously, he was a director with First Union Bank and vice president with Lehman Brothers. His articles have appeared in a number of academic journals, including the Journal of Financial Economics.

J. Randall Woolridge, Ph.D., is a chaired professor of finance at Penn State University. A former recipient of Penn State's Excellence in Teaching Award, Dr. Woolridge contributes articles to academic journals and has been highlighted in The Wall Street Journal and on CNN.

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