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Sucessful Presentation Skills (3rd edition)

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A good presentation involves effective communication and essential for business success. From training new employees to building rapport with potential clients, the ability to deliver information is a required skill. This guide addresses the common problems people face - overcoming nerves, handling visual aids, and shaping the presentation itself.

How important is it for you and your company that your presentations should be top quality, memorable and effective?

Do you stage your presentations as part of an overall strategy, or just whenever ‘it seems like a good idea’?

A favourite business buzzword at the moment is ‘differentiation’ – that certain something that makes your company more attractive to a potential customer than any of your rivals. Part of the difference will undoubtedly come from things like price, quality, reliability and so on. But this is never the whole story.

Customers may be willing to accept higher prices if they also get preferential status or better quality. Conversely, they may be willing to accept lower quality – as long as it is still within certain tolerances and as long as they get a better base price and bigger discounts.
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What do The Beatles, Apollo 13, the Roman military, a pack of wolves, and the very best companies in the world all have in common? Answer: Plasticity. They can change, adapt, and excel as the situation requires.

In most organizations, strategy and functional excellence get the most attention. But even the best of...

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