Maybe you love your iPhone or iPod and are curious about other Apple
products. Maybe you’ve had one virus scare too many and are fed
up with Windows. Maybe the daunting prospect of upgrading to Windows 7
has made you open to other possibilities. Maybe you’re a Mac fan who wants
to show a friend how easy and productive Macs can be. Wherever you’re
coming from, I hope you find that this book meets your needs.
Apple Incorporated, of Cupertino, California, is over 30 years old, and few
brands in the history of business generate such fierce customer loyalty as
Apple and its Macintosh line of personal computers. That loyalty runs both
ways. Apple knows that the people who decide to buy its products are, for
the most part, the ones who have to use them. Offering systems that satisfy
and even delight its users is a matter of survival for Apple.
Many virtues of the Macintosh are a matter of taste: its easy-to-use graphical
interface, its elegant industrial design, and its integrated suite of software.
But one virtue is a simple matter of fact: In recent years, when Windows
users endured wave after wave of computer viruses, worms, spyware, and
other types of evil software, Mac users were essentially immune. ’Nuff said.