| What’s going on with the Mac these days?
Apple was the only computer company whose sales actually increased during the recession. The Mac’s market share has tripled since 2005. And Mac how-to book sales are up about 35 percent over two years ago (woo-hoo!).
And then there’s the most significant statistic of all: you, sitting there reading this book—because, obviously, you intend to switch to (or add on) a Mac. What’s going on?
Maybe the coolness of all those iPods and iPhones is rubbing off onto the rest of Apple’s product line. Maybe people have grown weary of boring beige and black boxes. Maybe it was the “I’m a Mac/ I’m a PC” ads on TV, or the convenience of the Apple Stores. Maybe potential switchers feel more confident to take the plunge now that Macs (because they contain Intel chips) can run Windows programs.
Or maybe people have just spent one Saturday too many dealing with viruses, worms, spyware, crapware, excessive startup processes, questionable firewalls, inefficient permissions, and all the other land mines strewn across the Windows world.
In any case, there’s never been a better time to make the switch. Mac OS X version 10.6 (Snow Leopard) is gorgeous, easy to understand, and virus-free. Apple’s computers are in top form, too, complete with features like built-in video cameras, built-in Ethernet, DVD burners, illuminated keyboards, and two different kinds of wireless connections. If you’re talking laptops, the story is even better: Apple’s laptops generally cost less than similarly outfitted Windows laptops, and weigh less, too. Plus, they look a lot cooler. |
