I dedicate this book to everyone interested in the exhilarating task
of creating smartphone products using Symbian OS. That task is
exhilarating because it is, at times, both truly hard and truly rewarding.
My goal with this book is to make the task less hard, and even
My target audience comprises project managers, product managers,
development managers, design authorities, system architects,
quality managers, software engineers, technical consultants, and
industry analysts – everyone involved in creating smartphone products
(whether these products are complete smartphones or applications
or services designed to be used in close conjunction with
smartphones). The book should be particularly valuable to the people
who assemble and run an overall development team, as well as to
their advisors, and the people who aspire to this level of responsibility.
In the chapters ahead, I condense key practical learnings from my
own helter-skelter experience of breakthrough product development
and market development at Symbian and Psion (the original parent of
Symbian). For the best part of two decades, I have lived through one
demanding ‘‘urgent and important’’ project after another, assisting
the creation of numerous connected mobile devices – laptop organizers,
handheld PDAs, and (over the last nine years) more than one
hundred different mobile phones. The experience has been fraught
with challenges, but rich in lessons learned.