The 7 Essential Steps to Successful eBay Marketing

The 7 Essential Steps to Successful eBay Marketing, 9780072260915 (0072260912), McGraw-Hill, 2005

In this must-have book for eBay entreprenuers, eBay experts reveal how to reach the more than 100 million registered users and catapult your sales. Learn how to make listings stand out, inspire buyer confidence, close a sale, and keep customers coming back. An eBay University Instructor, a Fortune 100 marketing specialist, and an eBay PowerSeller offer valuable marketing insights and tried-and-true techniques for propelling eBay sales to the next level.

Creative strategies that can boost profits now!

Learn and apply proven techniques for marketing your products on eBay effectively--and watch your profits soar. The 7 Essential Steps to Successful eBay Marketing gives you an action plan for creating a comprehensive marketing and sales strategy so you can gain a competitive edge. Inside, eBay and marketing experts reveal how to make your listings stand out, inspire buyer confidence, close sales, and keep your customers coming back. You’ll also get valuable advice on enhancing and expanding your business.

Create a sound business plan
Take advantage of built-in and third-party sales tools
Establish a strong eBay brand
Write compelling product descriptions
Be an effective salesperson
Ensure customer satisfaction and retention
Measure your success and improve your business

Janelle Elms is a lead eBay University instructor, Silver PowerSeller, and creator and teacher of the popular eBay 101 and 102 classes.

Phil Dunn, M.A., is a marketing and advertising consultant for Fortune 500 companies, including Microsoft, Hewlett Packard, Pitney Bowes, and IKON.

Amy Balsbaugh runs a lucrative eBay antiques and collectibles business, and has been a member of eBay’s PowerSeller program since its inception.

About the Author

Janelle Elms (Kirkland, WA) is a lead instructor with eBay University, creator and teacher of the eBay 101 and 102 classes, and a Silver Power Seller on eBay.

Phil Dunn (Costa Mesa, CA) is a marketing consultant and advertising writer whose clients include Fortune 100 leaders Microsoft, Hewlett-Packard, Pitney Bowes, and IKON.

Amy Balsbaugh (San Francisco, CA) has been selling antiques and collectibles on eBay since 1998 and is an original member of the PowerSeller program.

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