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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

This is a story about a seminar. It was a copywriting and marketing seminar I presented starting in the 1970s during a time when I was actively involved in both writing copy and marketing a range of products that included everything from electronics to collectibles—from Bone Fones to Picasso tiles.
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Extending Bootstrap
Extending Bootstrap

Understand Bootstrap and unlock its secrets to build a truly customized project!

About This Book

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  • Improve your workflow with LESS and Grunt.js
  • Get to know the most useful third- party Bootstrap plugins

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BlackBerry in a Snap (Sams Teach Yourself)
BlackBerry in a Snap (Sams Teach Yourself)

Wish your BlackBerry 7100 had come with a little more meat in the owner's manual? BlackBerry 7100 In a Snap is your wish come true. This task-oriented guide goes well beyond the BlackBerry 7100 owner's manual and guides you through its devices using practical usage scenarios. Jump in anywhere, and...

Guide to Web Development with Java: Understanding Website Creation
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I have been teaching web development for 14 years. I started with Perl. I can still remember the behemoth programs that contained all the logic and HTML. I remember using a text editor to write the program. Debugging consisted of a lot of print statements. It was a fun time, full of exploration, but I do not miss them.

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The Ultimate Palm Robot
The Ultimate Palm Robot

No programming required--CD includes software

Now, anyone curious about robotics can inexpensively build and enjoy their very own robot using any Palm handheld for the brains. Originally developed by Carnegie Mellon University robotics department graduate students, this prototype has enjoyed a cult following among enthusiasts. Using...

Supplementary Cementing Materials in Concrete
Supplementary Cementing Materials in Concrete

Supplementary cementing materials (SCMs), such as fly ash, slag, silica fume, and natural pozzolans, make a significant difference to the properties of concrete but are rarely understood in any detail. SCMs can influence the mechanical properties of concrete and improve its durability in aggressive environments. Supplementary Cementing...

Introducing Linux Distros
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Learn the pros and the cons of the most frequently used distros in order to find the one that is right for you. You will explore each distro step by step, so that you don't have to endure hours of web surfing, countless downloads, becoming confused by new concepts and, in the worst cases, reading complex and marathon installation guides....

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