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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

This is a story about a seminar. It was a copywriting and marketing seminar I presented starting in the 1970s during a time when I was actively involved in both writing copy and marketing a range of products that included everything from electronics to collectibles—from Bone Fones to Picasso tiles.
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