The importance of creative thinking today needs no emphasis. In your profession or sphere of work you will have a competitive advantage if you develop your ability to come up with new ideas. In your personal life, too, creative thinking can lead you into new paths of creative activity. It can enrich your life – though not always in the way you expect.

The Art of Creative Thinking provides clear, practical guidelines for developing one's powers as a creative thinker. Using examples of entrepreneurs, authors, scientists and artists, John Adair illustrates a key aspect of creativity in each chapter.

Stimulating and accessible, this book will help readers understand the creative process, overcome barriers to new ideas, learn to think effectively and develop a creative attitude. It will help them become more confident as a creative thinkers.

The Art of Creative Thinking provides a fresh concept of creative thinking. New ideas are the seeds of new products and services, and this book will open the door to them.