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The Art of SEO: Mastering Search Engine Optimization

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Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

  • Comprehend SEO’s many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Examine the effects of Google’s Panda and Penguin algorithms
  • Consider opportunities in mobile, local, and vertical SEO
  • Build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry

Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.

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Refactoring to Patterns (The Addison-Wesley Signature Series)
Refactoring to Patterns (The Addison-Wesley Signature Series)

In 1994, Design Patterns changed the landscape of object-oriented development by introducing classic solutions to recurring design problems. In 1999, Refactoring revolutionized design by introducing an effective process for improving code. With the highly anticipated Refactoring to Patterns, Joshua...

After Abu Ghraib: Exploring Human Rights in America and the Middle East (Cambridge Studies in Law and Society)
After Abu Ghraib: Exploring Human Rights in America and the Middle East (Cambridge Studies in Law and Society)
This book traverses three pivotal human rights struggles of the post-September 11th era: the American human rights campaign to challenge the Bush administration's "War on Terror" torture and detention policies, Middle Eastern efforts to challenge American human rights practices (reversing the traditional West to East flow of human rights...
Rehab Clinical Pocket Guide: Rehabilitation Medicine
Rehab Clinical Pocket Guide: Rehabilitation Medicine

Designed in a concise, easy-to-read style for a wide variety of medical occupations, the Rehab Clinical Pocket Guide is the ideal, handy reference for rehabilitation professionals and other health providers.  Divided into four sections that cover inpatient care, clinical strategies, outpatient care, and additional...


Advances in Structural Engineering: Mechanics, Volume One
Advances in Structural Engineering: Mechanics, Volume One

The book presents research papers presented by academicians, researchers, and practicing structural engineers from India and abroad in the recently held Structural Engineering Convention (SEC) 2014 at Indian Institute of Technology Delhi during 22 – 24 December 2014. The book is divided into three volumes and encompasses...

Testing Embedded Software
Testing Embedded Software
The embedded systems world is a fast growing industry. It is a world which is historically
dominated by engineers and technicians who excel in their own
technical specialism. Historically, the technicians who built the products were
also those who performed the testing because they understood best how things
were supposed to
...
Mike Meyers' CompTIA Security+ Certification Passport, Fifth Edition  (Exam SY0-501) (Mike Meyers' Certification Passport)
Mike Meyers' CompTIA Security+ Certification Passport, Fifth Edition (Exam SY0-501) (Mike Meyers' Certification Passport)

This quick review, cram-style study guide offers 100% coverage of every topic on the latest version of the CompTIA Security+ exam

200 PRACTICE QUESTIONS FROM THE #1 NAME IN PROFESSIONAL CERTIFICATION!

This powerful exam preparation resource presents an accelerated review of the pertinent technology and...

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