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The Art of SEO (Theory in Practice)

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The Art of SEO (Theory in Practice), 9780596518868 (0596518862), O'Reilly, 2009
A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.

The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you'll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.

  • Explore the underlying theory behind SEO and how search engines work
  • Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
  • Examine a number of advanced strategies and tactics
  • Understand the intricacies involved in managing complex SEO projects
  • Learn what's necessary to build a competent SEO team with defined roles
  • Glimpse the future of search and what lies ahead for the SEO industry
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Photoshop CS4 For Dummies (Computer/Tech)
Photoshop CS4 For Dummies (Computer/Tech)
Adobe Photoshop is one of the most important computer programs of our age. It’s made photo editing a commonplace thing, something for the everyperson. Still, Photoshop can be a scary thing (especially that first purchase price!), comprising a jungle of menus and panels and tools and options and shortcuts as well as a bewildering array of...
Vitreoretinal Surgery
Vitreoretinal Surgery

This lavishly illustrated book covers the most common diseases, exploring appropriate approaches to a range of vitreoretinal problems. All common vitreoretinal procedures are explained step by step with diagrams and color photos. Finally, the book provides a basic electronic patient record system, which corresponds to the subject...

Machine Learning for Multimedia Content Analysis (Multimedia Systems and Applications)
Machine Learning for Multimedia Content Analysis (Multimedia Systems and Applications)
Challenges in complexity and variability of multimedia data have led to revolutions in machine learning techniques. Multimedia data, such as digital images, audio streams and motion video programs, exhibit richer structures than simple, isolated data items. A number of pixels in a digital image collectively conveys certain visual content to...

Handbook of Exchange Rates (Wiley Handbooks in Financial Engineering and Econometrics)
Handbook of Exchange Rates (Wiley Handbooks in Financial Engineering and Econometrics)

Praise for Handbook of Exchange Rates

“This book is remarkable. I expect it to become the anchor reference for people working in the foreign exchange field.”

—Richard K. Lyons, Dean and Professor of Finance, Haas School of Business, University of California...

The Mathematica Book, Fifth Edition
The Mathematica Book, Fifth Edition

As both a highly readable tutorial and a definitive reference for over a million Mathematica users worldwide, this book covers every aspect of Mathematica. It is an essential resource for all users of Mathematica from beginners to experts. This expanded fifth edition presents Mathematica Version 5 for the first time and is important for...

Python for Finance
Python for Finance

If your interest is finance and trading, then using Python to build a financial calculator makes absolute sense. As does this book which is a hands-on guide covering everything from option theory to time series.

Overview

  • Estimate market risk, form various portfolios, and estimate their variance-covariance...
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