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Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.
In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them. |
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Sams Teach Yourself Networking in 24 Hours (4th Edition)In just 24 sessions of one hour or less, learn how to use today’s key networking techniques and technologies to build, secure, and troubleshoot both wired and wireless networks. Using this book’s straightforward, step-by-step approach, you master every skill you need—from working with Ethernet and Bluetooth to spam prevention to... | | Learning RubyYou don't have to know everything about a car to drive one, and you don't need to know everything about Ruby to start programming with it. Written for both experienced and new programmers alike, Learning Ruby is a just-get-in-and-drive book -- a hands-on tutorial that offers lots of Ruby programs and lets you know how and why they work,... | | Finance: A Fine Art"Like a true Master in Fine Arts, Michel Fleuriet is able to combine a great historical culture with a deep technical background to give us a brilliant and synthetic view of the fundamentals driving financial markets. This book should be a reference in a troubled period where everyone, from the non professional investor to the sophisticated... |
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