|
Proven strategies for harnessing the power of social media to drive social change
Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book
-
Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results
-
Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty
-
Leverage the power of design thinking and psychological research with practical strategies
-
Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States
The Dragonfly Effect shows that you don't need money or power to inspire seismic change. |
|
|
 Geopositioning and Mobility (ISTE)
This book presents a general overview of the applications and use of geopositioning and GNSS for assisting the supervision and management of mobile terrestrial professions, information, traffic regulation, multimodal information, pedestrian mobility and indoor geopositioning, etc. It especially focuses on the field of mobility and terrestrial... | | Learn cocos2d Game Development with iOS 5 (Learn Apress)
Did you ever imagine yourself writing a computer game and being able to make money selling it? With Apple’s iTunes App Store and the accompanying mobile devices iPhone, iPod touch, and iPad, it’s now easier than ever. Of course, that doesn’t mean it’s easy— there’s still a lot to learn about game... | | The Active Female: Health Issues Throughout the Lifespan
This book investigates the growing and ever-changing health issues for girls and women who lead an active lifestyle and participate in sports and exercise. Easy to read, the volume provides an educational foundation for understanding how disordered eating, amenorrhea, and osteoporosis can be interrelated while also looking at image disorders... |
Apache Phrasebook (Developer's Library)What is the new essential for Apache developers? The Apache Phrasebook. Packed with practical solutions, or "phrases," for tasks that the Apache developer much accomplish every day, the phrasebook fills the need for a short, functional, to-the-point reference for Apache. The code contained in the... | | Adobe Creative Suite 4 Design Premium Classroom in a BookThis thorough, self-paced guide to Adobe Creative Suite 4 is ideal for users who want to learn the key features of Adobe's stellar collection of professional design tools. Readers are first given a brief program overview of the Design Suite that highlights common features and includes a section on cross-media workflows. Then readers will get up to... | | A Practical Guide to Information Systems Process ImprovementWhen you invest in expensive technology and systems, you want to get the most out of them. Process improvement has been used for years as an effective strategy to reduce costs, shorten cycle times, improve quality, and increase user satisfaction in other areas of business such as Quality, Manufacturing, and Engineering. While there are many books... |
|
